At its essence, a business idea can be abstracted as below.
B ≡ O ∧ A ∧ P ∧ Pr
Where B represents "Business", O for "Offer Event", with A for "Acceptance Event", P for "Product or Service", and Pr for "Price". When distilled to a digital infrastructure-less business, the elements of the abstraction become more specific.
B ≡ L ∧ A ∧ P ∧ Pr
Where L represents the “Landing Page”, A for the “Authentication System”, P for the “Labourless Product or Service”, and Pr for “Price”.
The Product-Driven v. Business-Led distinction, implies that a product or service can be so good - that it over-compensates for weaker coefficients against other factors (a bad landing page, pricing policy, etc). Which makes it more of a truism, an inherently true statement that adds no new information. Of course, OpenAI didn’t need the best landing page, when it launched GPT-3 in 2022. But, it still had one.
Steve Jobs is often exalted as an icon of the Product-Driven world, whereas Jeff Bezos is often exalted as that of the Business-Led world. The argument goes on to add that a Product-Driven business would not hesitate to suffer (financial losses, for example) in the short term to bring a great offering to the table in the medium/ long term. But, if we really look back and think about it, Amazon and Apple are not very different in this sense either.
At the end of day, it is true that some investors can be driven to part with money because they truly believe in the Product. But, it is also true that ALL investors, ultimately, invest in the Business.