rgw@icdattcwsm:~/Blog$ cat 2024-10-15-Existence-Requires-A-Void.md

Fitness coaches who cater to busy professionals typically begin their consultations with one fundamental goal: to convince their clients to carve out a vacuum of 2-3 hours.

The rationale is simple.

No matter how many jumping jacks or great dietary habits their clients adopt, nothing will endure unless they first create a vacuum—an uninterrupted space where these activities can thrive, free from external pressures.

There are parallels between this phenomenon and the concept of four hours of 'deep work' in the startup world. However, the analogy isn't quite perfect.

Why do investors insist that founders commit exclusively to an agreed-upon business focus and refrain from pursuing any additional entrepreneurial ventures?

Because existence demands a void.

For a system to maximize the impact of any new addition, it often requires the displacement or modification of an existing component. This necessity becomes more apparent as the system increases in complexity over time.

It's easy to create a new product, feature, or process. What is truly challenging is deployment. To build is not the same as to deploy.

Building can occur in a vacuum, but deployment seldom does.

To build is to create a product. To deploy is to find product-market fit.

Build is more a state, while deployment is more an event.

Yet, the build underpins deployment. And the existence of a void underpins the build.

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