rgw@icdattcwsm:~/Blog$ cat 2024-11-11-Iterate-Over-the-Fundamentals.md

The inherent problem with jugaad-driven growth is not so much with the slipshod nature of jugaadu work. It has more to do with the inherent inability of jugaad-based approaches to iterate over the fundamentals.

For instance, if a landing page is NOT converting leads, a jugaad-based approach would be to hire sales agents who close transactions and make their pay contingent on closure targets.

The reasoning might be that the target audience is 'just not ready' for a landing-page-driven closure, and until it is, jugaad is warranted.

However, this fork, though effective in driving growth NOW, is a product PIVOT, not a MAKESHIFT. Moving forward, all iterations to improve the process would involve things like tinkering with targets of agents, the number of agents, and the geographical reach of agents. There is nothing much to be achieved by improving the copy and reach of the landing page.

Once 'jugaad' leads to a 'PIVOT', the 'jugaad' is no longer jugaad, but an integral component of the product.

If it quacks like a duck, it is a duck. If a process is subject to rapid iterations and incremental improvements, it has all the trappings of a product component and should be driven as such until persistence is no longer desirable.

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