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The product design idea that feels most intuitively right to me, is the idea that 'you are the product'.

This idea transcends debates on the purpose of a product (to solve for x), branding (brand identity, logo, feel, vibe ..), as well as, components of a product (the landing page, payments page, features, ui, ux ...).

The time you show up for work, reflects your brand identity, as well as the system integrity of the microservice that is you.

Your ability to communicate, is your landing page.

Your personal remuneration agreement, is your payment page.

Inevitably, merely improving the copy of your landing page, will not meaningfully optimize your payment page. And vice versa.

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